
As clean, eco-friendly, energy saving cars are the newly welcomed trend-cumobsession of the global automotive industry, the Seoul Motor Show 2009 exhibits many hybrid cars presented by Korean automobile manufacturers including Hyundai Motor Company, KIA Motors, GM Daewoo, and SsangYong Motor and Japanese automobiles manufacturers Toyota and Honda. The hybrid cars are being promoted in the show floor with the catchy phrase Blue Driving. Indeed, the blue driving community is just around the corner. The exhibited hybrid cars on the show floor are already under production or set to be manufactured. This prelude to the competition in the hybrid market is the zest that makes the show all the more special and compelling.
With a total of 23 premiere models at Seoul Motor Show 2009, there are 9 world premiere models that reveal the reserved strength of the Korean automotive industry, reinforcing research and development even during the economic downturn. Many of the new models are eco-friendly, highly efficient, economic, energy saving cars: hybrid cars, fuel cell cars, and electric cars. These new models are expected to be the leaders of the Green Car Movement.
It's On, says Hybrid




Auto Parts Bring Their A Game, Too
The wave of the Green Car Movement has hit auto parts as well. Bridgestone Tire is unveiling its eco-friendly tire Ecopia EP100 in the Korean market for the first time. Ecopia 100 has successfully demonstrated the eco-friendly technique of Green Tires and has decreased rolling resistance by 30%, increasing fuel efficiency.
Mando Corporation has set up a Green Zone in the booth to display auto parts for hybrid and fuel cell cars. Doowon Climate Control Co., Ltd. has set an exhibition booth under the concept of Hightech Doowon with the future and the environment, to promote its clean image as well.
Halla Climate control exhibits its hybrid air-conditioning systems: the next generation eco-friendly climate control technology, carbon dioxide refrigerant system, and other climate control technologies that improve energy efficiency while reducing the weight of the products. In the new technology exhibition hall, climate controlling technology applications for Hybrid Electric Vehicles (HEVs), carbon dioxide refrigerant systems and compact heat exchangers that achieve high energy efficiency and help prevent global warming, are set to be displayed. Especially, the compact and thin heat exchangers ensure a more spacious vehicle and an electrical compressor air conditioning system for HEVs reduces air-cooling time by up to 20%, showing the new technology trend of eco-friendly and high efficiency while satisfying the needs of customers.
Witness
The Green Car Movement shows us the future at Seoul Motor Show 2009. May the Green be with you.