This is it. The 41^st KES (Korea Electronics Show) at KINTEX this year raised its curtain.

KES is well noted for giving a sneak peek inside the most trendy and wanted technology, with opportunities to experience them even before they are introduced into the market.

As any other years, KES 2010 will provide the  manufacturing companies with feedbacks from consumers in support of further research and development.  Celebrating its 41st anniversary this year, Korea Electronics Show carries out its purpose once more and show: the conquer of smart generation.

One in a million

CEO Jeon Sang-hown addressed prior to the show, "A signature of KES is that not only it displays the next market movement, but the exhibition concept, which has changed from a trade show to a value chain." As his promise, KES this year seems to be more focused on exhibiting design, R &D, contents, and distribution rather than finished products themselves. The halls are divideds by theme and  a clear concept fis suggested for each hall. Green IT, Next Generation Growth Engine, and Show in Show are the main themes we have planned for this year."

Thrills and frills

KES is a thrill for everyone. Early adopters no doubt will find KES as a grand playground, but they are not the only ones to be delighted. Even to the eyes of the citizens with no background knowledge on latest technology, KES offers much excitement followed by growth. Businessmen who are looking for profit by investing in the next money making dot com technology companies are also welcomed to join the exhibition to take part in the trade of information given by many electronic device trading companies all over south east Asia and to have a look around to experience the upcoming generation in technology.

CEO Jeon added, "KES this year is also planning to function as a marketplace to introduce cutting-edge consumer goods including small appliances. Visitors will see one-of-a-kind toasters, earphones, hair dryers, and coffee machines at our exhibition. Within the showcase of these unique consumer goods, a variety of products will be on display to show 3D, digital broadcasting, u-health and convergence. This is what we are promoting as the Show in Show."

Predict from the Past

Many already assume that the exhibition will mostly be filled with refinement, convergence and energy conservation. Without these three magical words, no items can be called trendy. Most of the new gadgets are refined every season as elegant versions of previous technologies with designer-created lines and aesthetic color schemes.  Then through convergence, the devices which used to do one thing are now doing more and more things.  These are often named the latest gadgets. And to meet the code green, the Green Technology ideal is likely to be well-represented in these new technological models.

Preview of the Upcoming KES

Exhibitor-focused Show

Another change made in the Korea Electronics Show is that the exhibition is now exhibitor-oriented, meaning every effort and dime will be used to invite more buyers around the world. "Our number one priority at this point is to contact and invite strong potential buyers around the world. We provide air fare and accommodations for those buyers who are willing to visit KES 2010. By cutting unnecessary spending, we seek to accommodate more buyers for the exhibitors," Director Kang said.

Great opportunities for exports

KES 2010 will also be the grand fair for the buyers where it gives them an opportunity to meet global company representatives. KES hosts global companies around the world like HUAQIANGBEI, the biggest distributor in China. Exhibitors must take full advantage of this to open the gate for exports.

Planning

• The world's greatest scholars and experts on the subject will be gathered in the World 3D Expo and giving lectures on the field of 3D convergence industry including 3DTV, display and broadcasting.
• Seminars and forums will be held in the World 3D Expoproviding visitors withlatest trends in 3D technology.The World 3D Expo will provide opportunities to visitors to acquire information from experts in the 3D Industry.

KES 2010 also offers a room for the world 3D EXPO. 3D image technology has been creating a new conceptual value-added business that rolls various types of industries, such as movie, broadcasting, game, medical, education, national defense, architecture and civil engineering into one since its first beginnings in our society. The World 3D EXPO held in the Korea Electronics Show (KES) 2010, the biggest ICT and electric exhibition in Korea, in September every year will show visitors the cutting edge technology and latest 3D display based on augmented reality (AR) and virtual reality (VR).

What did road show in China say about KES

KES has been chosen as the show for the overseas market, vice chairman of Shenzhen small and medium-sized businesses association announced with his message that they will visit the KES 2010 with a buying mission composed of 100 staffs from enterprises and investment support organizations at Guangdong by registering 50 booths at KES 2010.

Meanwhile, Korea Electronics Association (KEA) has already held the KES Road shows in other countries such as India, Vietnam, Beijing, Taiwan, and Singapore.

See the Pilots, Gain Insights

Green IT Pavilion

Korea Electronics Association (KEA; Chairman Yoon Jong Yong) is holding a themed booth 'Green IT Pavilion' which will introduce green IT technologies, products, cases, business policies and will provide support for environmental/energy regulation issues.

The industry is being provided with environment friendly IT support such as expert consulting on international environment/energy regulations such as RoHS, REACH, EuP and WEEE. Also green PC systems which concentrate PCs into rack configurations to maximize energy efficiency will be introduced in detail. In addition various eco-friendly information would be on display, such as greenhouse gas inventory development solutions, successful cases of green IT applications in companies and solar technology products and environment friendly home appliances.

Also users can experience home green IT technology like energy management, direct electric supply management, building efficiency management skills right at the kiosk.

Events like 'Green IT industry strategic seminar for green growth' will be held as well. In the first part of the seminar recent advancements technology such as green IT and next generation computing and 68 green IT technologies that can be applied at home will be presented. Substantial sources of business for companies such as talks on recent directions of environmental/energy regulations and company strategies for green growth by related experts will be available in the second part of the seminar.

Fashion and IT

'Smart Fashion', a fusion between traditional clothing and state of the art technology will definitely attract a lot of attention from viewers. Digital Clothing and Digital Garment are key technologies in the new 'Smart Fashion'.

'Digital Clothing' allows 3D digitalization of a piece of real life clothing so you can see how you would look in it. The core component of this innovation is the ability to recreate a near perfect replica of the article of clothing within the computer.

Ubiquitous, cutting edge apparel labeled 'Digital Garment' is an electro-conductive fiber that is used to transmit large amount of data extremely quickly. Once sewn together with normal fabrics, this digital thread would act as a circuit on a circuit board and allow data transmission.

Construction and IT

The collaboration between construction and information technology is bringing about a new age of ubiquitous technology. GS construction will showcase their smart home network for the first time at the Ilsan Xi apartments. They are headed towards a new ubiquitous city which is installed with home network systems and security systems.

An automated waste disposal system will be implemented to replace the uncomfortable trek to the dumpster with an easy trip to the id-card-activated disposal system in each floor. The natural air/forced ventilation hybrid air conditioning system will pump in fresh air constantly without having to open the window. An electrothermal heat exchange system will allow energy conservation by minimizing heat loss during ventilation.

Future of the Korean IT industry has always started from KES

"The future of the Korean IT industry has always started from KES. Last year, we showed the clear vision of Green PC Cafe and cloud computing.  These are now being used as a good solution for global warming issues as well as energy saving strategy.  We also displayed 3D content. 3D Avatar came out in the following January. Who would've imagined it would be possible to see the World Cup in 3D six months later In electronics market, three months may as well be a light year. KES has been consistently providing the insight into the future of consumer life. Last year, we had a five percent increase in the number of visitors. This year, we expect to host more visitors than ever before in KES's history." Director Kang said.

Organizer

Celebrating its 41st anniversary, KES is preparing for the next 40 years to come. All the participants can witness and experience the electronic and IT industry's latest trend. KES is becoming the marketplace for business actions. First, the government, along with many research institutes, is hosting, "The Creative Future Forum" to provide direction for the future electronic and IT industry. In the exhibition, mergers with IT technology with cars, marine engineering, textile, and medical field will be discussed. Here, popular dot com companies such as Google and Twitter will be invited to the exhibition for insights on predicting what the future society would look like given the directions for the industry in relation to creativity.

Progress

President Jeon Sang-hwon stated, "Celebrating our 41st anniversary, KES is now prepared to show many different exhibitions and trading opportunities for future consumers and investors to prepare for the next 40 years development in the technology era to come."

The following is the schedule of buyers meeting at KES 2010

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