Renault Samsung is a car company known for its stately, conservative automobiles. So the eMX concept car that is on display in their booth this year is a real surprise. It is also a treat for the eyes, all soft curves and rounded edges. This is RSM Design's first concept car, and the eMX stands for eco-Motoring Experience. The design was developed 100% in-house especially for display at this Seoul Motor Show 2009.

From the press release, “The eMX uses fluid, simple and soft lines along with details and graphics all inspired by nature to investigate new ways of translating eco-friendly values and spirit into the form language of Renault Samsung Motors' potential future compact car design.” So, even Renault Samsung is getting in on the ecologically-friendly car design trend. Christophe Dupont, Executive Managing Director of RSM Design, said “eMX is a good opportunity to investigate Renault Samsung Motors' future directions in innovative design.”

Altogether, Renault Samsung Motors is exhibiting nine vehicles and four advanced technologies here at the Seoul Motor Show 2009. Their normal lineup of SM3, SM5, SM7, and QM5 are all on display, in addition to the SM7 Prestige, the QM5 Adventure, and the SM5 SE Black.