LG is setting it's sights on taking over the market in Japan by way of reorganization and system reconstruction, especially for the IT subsidiary companies such as LG Electronics, LG Display and LG CNS.

LG Electronics and LG Display recently established a professional organization for the Japanese market via recent reorganization.

LG Electronics established a separate division, the 'Japan team' within the MC division, so that specific strategies can be developed by the analysis of the Japanese consumer market. LG's mobile phones have been popular in Japanese market. With this experience, the team also supports targeting the smartphone market in Japan. Followed by the entry of mobile phone, LG Electronics released 10 types of LED, LCD TV models in Japan to strengthen the inroad into the Japanese consumer market this year.

Also, LG Display recently established 'Japanese Community Center' and lined up the new strategies for aiming LCD and AMOLED market in Japan. This center will be in charge of sales and purchasing the equipment and parts. Since Gu Do-hoe, Assistant Managing Director of LG Display who is known as an expert of LCD Pannel design and process will lead this team, the team is expected to play a control role making synergy effect by grafting the source LCD equipment and materials technology onto LG's technology.

In addition, LG Innotek, is having its height of improving technology for the core parts and components through the components and materials research in Japan.

In the meantime, LG CNS is trying to attack the impenetrable fort, Japan with its own software and professional staff. Ever since the inauguration of President Kim Dae-hoon in last January, they set specific goals and international business strategy. By wishing to enter the IT service sector in Japan, LG CNS will plan to expand their business into public and manufacturing sectors slowly over the next year.