GM Korea Company (GM Korea) announced today the most comprehensive automotive customer care program in Korea called, "Chevy Care." It will offer domestic consumers an unprecedented standard five-year/100,000-kilometer warranty on all Chevrolet vehicles purchased through the end of the year as well as industry-best three-year free maintenance and seven-year free road assistance.
"With the introduction of our new brand, we are proud to be introducing our industry-best Chevy Care customer care program in Chevrolet's newest market," said Mike Arcamone, President and CEO of GM Korea. "We are dedicated to listening to the voice of our customers, and responding through an unmatched level of service as well as innovative product design and industry-leading quality and safety."
Chevy Care includes industry-best:
3-year free maintenance
- Free engine oil change service for all Chevrolet products
5-year warranty
- Extended bumper-to-bumper warranty through the ownership lifecycle
7-year free roadside assistance
- 24-hour service, seven days per week
"The strong customer value proposition provided by our extended warranty is backed by the strength and stability of Chevrolet products engineered by GM and manufactured in Korea," said Arcamone. "Through our industry-best customer care, we look forward to introducing the Chevrolet brand and award-winning products to more Korean consumers."
In conjunction with the rollout of Chevy Care, GM Korea is rebranding it 506 service centers nationwide, introducing new customer-oriented services and carrying out intensive training for personnel.
"Chevy Care symbolizes our promise to our customers to offer a premium ownership experience," said Arcamone. "Our goal is to provide the highest level of customer satisfaction in the entire industry."
Source: GM Korea Company
