
Google has the intent to help users find relevant search results based on the feedback that close friends and family have on similar searches. It makes sense that circles of friends have similar interests, locations, or other backgrounds which give them inside information that an algorithm cannot pick up. It might be the only 'plus' to the new feature. However, what one person sees as helpful or interesting does not necessarily mean that it is what I am looking to find. I assume that I am not the only person who feels this way about this recent addition to Google Search.

There is part of Google +1 that could be intriguing; I am able to see that my friends had similar searches and found one or a few search results that were the most useful. It may actually help me understand my friends better. Sometimes I want to be a fly on the wall and I suppose that this is my chance. It is also less creepy on the internet than asking people strange or awkward questions. In addition, it could be a conversation starter after seeing these recommendations. Perhaps conversations could get a little awkward after this.
I may not be enthusiastic about this new feature, but I am willing to try it for the next few weeks. Then again, you and I do not have much of a choice in this. Social searching here we come!