This is where the national and international decision-makers of the entire marketing, advertising and media scene can find all relevant information on the four top-manned program formats: the Congress and Debate Halls, the more than 70 Seminars and the Speakers' Corner. At the dmexco over 300 top speakers from all over the globe will be presenting the latest themes and trends of the digital industry at an exceptional level.
The program posted at www.dmexco.com makes it quite clear: Under the motto "New rules - The digital shape of today's marketing" the dmexco Conference 2011 covers all established and revolutionary digital trends and developments in the marketing, advertising and media sector, which the executives of the entire marketing, advertising and media scene are confronted with in their daily business lives and which are of increasing relevance and complexity.
In four partly expanded program formats with over 300 top representatives from the entire international digital business, the dmexco provides a holistic overview of the current themes of the digital industry. In visionary panels, top speakers and leading personalities from all sectors such as Hartmut Ostrowski (Bertelsmann), Steve King (ZenithOptimedia), Henrique de Castro (Google), Maarten Albarda (Anheuser-Busch), Paul Lavoie (Taxi), David Kenny (Akamai), Andrew Robertson (BBDO), Carolyn Everson (Facebook) and Bob Carrigan (IDG) will be speaking about and discussing creative excellence, digital innovations, advertising trends, media optimisation, customer relationships as well as about the new rules for successful communication and future business models.
In addition there will be many informative specials on the respective core growth markets of the digital industry. The entire dmexco Conference is -- like the expo itself -- free of charge for all of the trade visitors! It is possible to register online at http://www.dmexco.de/en/30/~/Registration.html.
Hartmut Ostrowski, Chairman of the Board of Bertelsmann AG: "Digitalisation is still the most important driving force of innovation within our industry. And thus also for our growth. Anyone who wants to be successful in a digitally networked world, is advised to make sure he is networked in real life and he should exchange ideas and opinions on the most important trends. The dmexco offers the right contact partners in the right atmosphere for this purpose."
Ralf Klein-Bölting, Brand and Advertising Director OTTO (GmbH & Co KG): "The digital influence is one of the central change factors for communications with customers altogether. We have to think carefully about interactive communication formats, from push to pull communications. The dmexco is the most important online event of the year... We will be meeting up with important partners here and will gather a great deal of information and new impulses over the two days."
Marc Holden, Global Planning and Strategy Director, PHD Worldwide: "The digital influence will have dramatic effects. The trend will be towards a separation in the media agency offering -- where one side will offer bid-based media investment and even futures exchange and the other will offer innovation-led consultancy. At dmexco I want to share ideas and thinking with some of the new exciting thought leaders within the world of communications."
Christian Muche, Director Business Development, Strategy & International dmexco: "The dmexco Conference program 2011 is setting new standards! Never before has such an impressive number of top, cross-market representatives from the entire international marketing, media and advertising industry taken part in one digital event. Together with the expo, whose format has also expanded considerably, the dmexco 2011 is going to be the largest event since the inception of the digital marketing industry. There is no other comparable event for the digital industry anywhere in the world that displays such diversity and charisma."
News Source: Dmexco
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