Until now, never have the importance of limited natural resources and their recycling been so emphasized due to an increasing amount of oil for use and the fear of complete oil drainage. At this tipping point, people have decided to turn to something that necessarily does not come from limited materials. For the fashion industry, the situation is be more challenging, and companies with clothing lines may end up being in danger of halting operation. But ZNDOEUN turns this crisis into an opportunity by developing items like recycled nylon products made from waste fish nets, paper fiber from natural materials, and natural dye products.
ZIZOU / Z&DOEUN
Hyeseong Apparel is a fashion specialist that since 1981 has designed the clothing brand ZIZOU for women in their 40s plus its own unique fashion line Z&DOEUN by Doeun Kim who has combined both her “avant-garde and chic sensibility”. ZIZOU comes from the French language meaning “the best” or “the highest position that is hard to achieve with ordinary efforts” and it is also Hyeseong’s philosophy.
About Z&DOEUN and Collections
As personal uniqueness is quickly becoming a new trend these days, females of all ages seek for a medium through which they can express personality and character. And Z&DOEUN conceptualizes its connection with contemporary brands and top-tier designers’ groups in order to materialize ever-lasting beauty while mixing up with romantic and delicate details styled with a modernized fashion sense.
There are two different collections: 11-12 F/W and 11 S/S. And 11-12 F/W speaks of “variety” as some of them give off a mysterious sense of masculine style when their shoulder lines certainly show a corresponding figure. Slightly dark colors dominate over-all tone which focuses on what the collection expresses in a distinctive and clear manner. 11 S/S looks rather the opposite, and its femininity takes control with frequent and fragile exposure that naturally comes together. You can find more at www.zndoeun.com
Hyeseong Apparel has been awarded the KOTRA Seal of Excellence since 2010
