SEOUL, KOREA ― ‘Smart Connecting’ is a strategy to converge Smart TV and smart phone services. It is a strategy that includes video materials, games and entertainment that connects various information devices and smart phones. As this emerges, an all-out war is expected with top competitor, Apple. This is based on the capacity of information and communication technologies of Samsung Electronics.
An industry source explained that Samsung Electronics began developing applications to connect Smart TVs and smart phones. The intention is to become a leader in the market by connecting TVs and cell phones.
The company’s Media Solution Center recently started the ‘Connected App Development’ project which connects smart TVs and smart phones via wireless communication or recognition sensors. The 'Connected App' deploys a concept more advanced than ‘N Screen’ technology where the same screen is shared via smart TV and smart phone. Using a smart phone like a wireless controller permits other technology and smart TVs respond on a real-time basis to work.
Once the smart connecting application becomes available, information devices such as smart phones and TVs can be used as a single, comprehensive entertainment device. For example, when using the 'dart game’ app, you may hold a smart phone and use hand motions for the dart throwing. Afterward, the dart will hit the TV screen. This way you will be able to enjoy the X Box or Nintendo’s interactive games via smart TVs or smart phones.
Choi Gee-sung, CEO of Samsung Electronics said, “When the technology enabling Smart TVs and smart phones are ready for sales, a new app store will also be available.
In addition to dart games, the company is developing a system to use the smart phone like a 3D TV by utilizing it as a 3D converter. The technology that converts 2D games or moving images to 3D images will be applied to the next-generation strategic phone 'Galaxy S3' so that users can enjoy the various types of apps on the Android market via TV. It is expected to solve the shortage of 3D contents, a weakness of 3D TVs, via smart phone.
Samsung Electronics attempts to separate itself from competitors such as Apple, based on smart connecting strategies. Currently, there are few companies that have unfolded the smart TV and smart phone convergence businesses including LG Electronics, Sony, and Samsung Electronics. Overseas smart phone providers such as Apple, HTC, Nokia and Research in Motion do not possess TV businesses and smart connecting strategies that are not relevant to these companies. Hence, the company’s strategy is to be the best where Apple ranks lowest. When the 'Connected App’ strategy becomes successful, the concentration of Samsung’s information terminals and services such as smart phones and smart TVs, ranking first in the world, is likely to be increased.
Smart connecting strategies became even more attainable thanks to the launch of DMC Division, supervised by Choi Gee-sung, Vice Chairman of Samsung Electronics. The strategy will combine and connect information home electronic appliances as finished goods of Samsung Electronics such as TVs and mobile phones to create the convergence service ecosystem of new concepts.
Mr. Choi held a global strategic meeting where major executives including Yoon Bu-geun and Shin Jong-gyun, co-presidents, took part and made a decision on these strategies.
