High Touch Korea, which provides “high-touch” services for branding, market survey, cultural training, media PR/marketing campaigns and consumer communications services, has been taking a survey to some big exhibitors and high-fame participants in Yeosu Expo 2012 , which marks the second occasion of the event in the country after DaeJeon Expo 1993. 

 

“The EXPOs have been a great opportunity to Korea aiming at globalization technically and culturally,” commented Hordon Kim, a journalist-turned Principal. “The country took the full advantage of the global recognition by hosting and organizing a lot of global events such as Summer and Winter Olympic Games, Paralympics, Asian Games, World Cup, etc. The global event gains recognition by adding the eco-friendly mood in designing, constructing and coloring its EXPO architecture, lighting and campaigns.” 

 

High Touch Korea boasts elaborate “high-touch” media relationship services as most of its staff members come from the journalistic world. “We know the media and industry and, thus, successfully bridge them to our clients. This enables us to publish show dailies and news magazines both in Korean and English, and we always narrow down the communication gaps and differences of the global companies and organizations, which come from a lack of understanding cultural and media landscapes.” 

  

Services and programs available include: 

- newsletter production and design 

- press conferences for both Korean local and global media 

- media fam tour organizing 

- media coverage clipping and market monitoring 

- brand survey among participants and visitors to Yeosu Expo 2012 

- product/service/technology launching events 

- food and cultural promotional events 

- Korean cultural/media training 

- business partner/customer search in Korea 

- blogger events and campaigns for EXPO-specific communications 

- SNS promotions 

- other customized services 

 

Companies and National Tourism Organizations(NTOs) can contact Hanee Kim at hnkim@hightouchkorea.com for their customized EXPO PR and communication campaigns. Both project and retaining services are available before, during and even after Yeosu Expo 2012.