Samsung Tobi is designed to meet the needs and desires of mobile users who want to express their personality and style with mobile phones. First, the phone features unique GUI themes which have never been applied previously in any other mobile phones. Affable animated characters in three themes - the Monster theme, Snowman theme and Ocean World theme – are designed to capture the hearts of viewers instantaneously. Moreover, the phone features a changeable backside cover. Users can insert their favorite photo or image under the see-through protective sleeve on the back to customize their Samsung Tobi.
Safety functions include SOS Calling, SOS Messaging and Fake Calling. This is designed to get the interests of parents with young children. Using these safety features, users can be directly linked to their family members and friends in emergency situations and even possibly escape from dangerous situations. With the Tobi, parents are always assured that their children are equipped with the tools to keep them as secure as possible.
Moreover, built with recyclable and biodegradable bio-plastic, the phone is friendly for the environment. Samsung Tobi is painted using non-toxic paints and non-allergic materials to keep the environment as well as the health of the users safe. Additionally, the earphone is also made of eco-friendly materials without any polyvinyl chloride (PVC).