SEOUL,KOREA – On July 6, Samsung Electronics Co., a world’s largest conglomerate’s electronic affiliate says today that it launches “Galaxy S3 Stadium” campaign with 48 major K-pop stars, hoping for the Korean national team’s successful performance at the London 2012 Olympics. The event is seen as a new entertainment experience that combines Samsung’s new smartphone brand with K-culture.
The world’s largest IT (Information Technology) company is ready to kick off the festival beginning with its cheering song “Win the Day”, and present overall on & off-line contents. Popular K-pop idols 2PM, Miss A, Sistar, 4 Minute and several well-known comedians are expected to join.
On 6 and 12, Samsung Electronics plans to release 13 video contents showing the idols’ game activities that promote Galaxy S3’s various functions ; Best Photo, S Voice, S beam, etc.
“As part of ‘How to live SMART’ campaign, we want to show our support by sending messages to our national Olympic team through ‘Galaxy S3 Stadium’,” says an official, “Soon, we are going to host a number of different events where people can truly enjoy the London 2012 together.”
“Galaxy S3 Stadium” campaign song is available for download at major Korean portal websites. Please visit “Galaxy S3” micro-site (www.howtolivesmart.com/galaxys3)for more information.
