SEOUL,KOREA—According to IDC, a market research firm, Samsung Electronics’ market share jumped up 15.5% in the first half of the year 2012, a 0.8 % increase compared to that of last year.
Korea’s giant electronic maker first came on top of the global market in the 3rd quarter in 2006. Since then, it has been sitting in the No.1 position stubbornly over the past 24 Qs. At home, with a 36.9% market share, Samsung Electronics also has been ahead for the past 50 Qs since the first quarter of the year 2000.
Its growth is noticeable in the growing market such as the Middle East; Samsung Electronics expanded 8.0 % first half of this year from last year’s 25.2%, widening a double gap for the No.2.
While solidifying its market dominance for over 24-inch large premium monitors, Samsung relayed the No.1 title with another double gap set for competitors in North America and Europe as well.
Keeping up with fast-paced market trends, the world's largest display maker is aggressively leading the monitor market with its back-to-back releases of new high-performing and multi-functional products.
This past May, SB970 successfully settled in the premium monitor market; the monitor for professional use can display stunningly deep colors. In February, Smart Monitor TB750 came with MHL(Mobile High-definition Link), enabling linking mobile devices only with a cable and charging smartphones.
Early this year, both new monitors SB970 and TB750 won an Innovation Award at CES2012. In particular, UK’s Trusted Reviews praised SB970 saying, “one of the most attractive monitors,” and the premium monitor earned IDEA, one of the world’s three design awards. SB970 gains world-wide recognition for its functions and glossy design.
Jeonghwan-Kim, chief of the marketing team and marketing displays, said, “Samsung Electronics as a market leader has always introduced new technology, and will strengthen ‘Superior Gap’ leadership by achieving customer satisfaction.”
