HONGKONG — Since 2010, CARTES Asia has broughttogether market leaders from cardmanufacturing, payment, security, identification and mobility to present their latestand innovative solutions. For the first time in 2013, the co-located E-COMMERCE Asia event will extend the offer to productsand solutions in digital and mobile marketing, e-commerce and m-commerceplatforms, fulfillment and delivery. A joint sector will be dedicated toe-commerce and m-commerce payment solutions.
The potential of theonline market in China is huge. iResearch estimated that the number of online shoppers rose to 193 million in 2012, accounting for 34% of China’s Internetpopulation. It is expected that online shoppers will account for 50% of China’sInternet population in 2014. Online payment methods have benefited from thiswide utilization, such as the launch of a new international Chinese yuan onlinepayment service (China Payment Services) in September 2011, with the purpose ofof enabling e-commerce operators around the world to accept China Union Paycards online.
Moreover, consulting firm McKinsey believes that Chinais currently at an inflection point with mobile payments set to become a $40 billion industry driven largely by digital content and ticketing, and that competition is goingto become intense between banks, mobile operators and third party providers.
“Our visitors from the banking, telecom andretail industries will have a unique opportunityto discover innovative technologies from international and local exhibitors, and will benefit from the synergy with theco-located E-COMMERCE Asia event” says Isabelle Alfano, CARTES Events Director.
A comprehensive conferenceprogram will bring high-level educational contentto the vast Chinese and Asian online business market. “Although, both CartesAsia and E-commerce Asia will include their own conference tracks, a specificfocus on digital solutions for commerce will be presented. Common visitors tothe 2 shows will have an easy access to both exhibit floors and conferenceprogrammes” adds Jes Joo, E-commerce Asia Project Manager.
Comexposium,organizer of both CARTES Asia and E-commerce Asia, has the expertise withleading events in Europe (CARTES, E-Commerce Paris and E-Marketing Paris), alocal presence with its Shanghai subsidiary, and a 3-year experience of anAsian launch in Hong Kong with CARTES Asia (venue, logistics, visitors,congress attendees, etc.)
The choice oflaunching the new event in Hong Kong was driven by the high levelinfrastructure offered to international exhibitors and visitors and a perfectlocation to approach the Chinese and other Asian markets.
