SEOUL, KOREA – Samsung Electronics will hold a ‘Global Strategy Meeting’ with overseas branches and some 550 key executives during December 17th to 18th at Samsung Digital City. This is the first meeting where all the key members worldwide will gather since Jae-yong Lee, a former COO, was promoted to vice chairman of Samsung Electronics. At the meeting, they will share strategies to maintain the top global position next year by overcoming challenges including the European financial crisis, U.S. fiscal cliff, and China’s economic recession.
Samsung Electronics restructured the organization on the 5th of this month. Digital Media & Communications (DMC) is abolished, and Consumer Electronics (CE) and IT & Mobile communications (IM) were promoted to be included as three structuring systems, together with Device Solutions (DS)
Samsung’s delayed mass production of large-screen OLED to next year is allegedly due to Samsung Display’s technical difficulties for OLED panel. Samsung Electronics will continue to strengthen OLED TVs and 85-inch ultra HDTV. Next year, Smart TV is expected to account for a greater portion of TV sales, around 60%. Samsung Electronics set TV sales targets of 55 million next year. This year, sales are expected to be around 50 million.
As for the phone market, the company sold around 400 million units this year and plans to reach 500 million next year. Among them, 200 million were smart phones and this is expected to increase to 350 million. The sales target of Smart Pad is set to increase from 15 million this year to 40 million next year. Samsung sees it as possible to sell 50 million if it includes Galaxy Tab, Galaxy Note10.1, Nexus 10.
Device Solutions division of Samsung Electronics plans to respond to the market situation rather than confirming to the scale of capital investment in advance. Industry predicted that this amount would not exceed half of this year’s investment, around USD 14 billion. Following the Micro-Elpida merger, the decade long game of chicken for memory semiconductor came to an end, and thus Samsung Electronics has no reason to lower memory semiconductor by increasing capital investment.
