Qrius joins the Twitter and the Facebook “follow” buttons on major media websites, giving publishers an easy way to earn advertising revenues and distribute content across devices.
With over 200 million users and a five-year history of profitably monetizing feeds for over 2,000 premium publishers worldwide, Mediafed, through the launch of Qrius, is delivering what big media publishers have asked for: A way to build both audiences and revenue in the cross-device digital age.
Publishers around the world including IDG UK, Le Figaro, Reuters China, Bild and India Today have already jumped on board with Qrius to monetize their RSS feeds across mobile phones, tablets and the desktop Web.
“We expect our integration of Qrius to help drive additional revenue from our syndicated content,” says Juan Ramón Rodríguez, Director Comercial of El Economista. “We chose to integrate Qrius because of its reach on desktop and mobile through news reader Taptu, and because Mediafed has delivered real revenue to publishers like us through its extensive advertiser base.”
“Qrius is the future of RSS – now publishers will actually make money off content syndication, especially in the critical mobile arena, while consumers will have an easy, convenient way to follow their favorite news sites.” said Mediafed and Taptu CEO, Ashley Harrison. “We believe this solution satisfies both publishers and consumers needs and has the potential to capture a massive global market and make Qrius the new syndication button on every major online media outlet.”
For consumers, Qrius is a new way to easily follow all of their favorite news in just a few clicks, letting them read across their mobile devices and the desktop Web. Qrius feeds are currently streamed on mobile and desktop via Taptu, which is available on iOS, Android, BlackBerry, Samsung Bada and the desktop Web. Sending a news source through Qrius is as simple as clicking the follow button for Twitter or Facebook.
How Qrius Works:
· Click the Qrius icon on any of your favorite news sites
· Sign into Qrius using your existing Facebook, Twitter or Google+ login
· In just a click, send your favorite content to Taptu to instantly begin reading your Qrius news on any device
Mediafed monetizes news feeds to 200 million consumers from over 2,000 premium publishers in over 55 countries around the globe. Working with over 1,200 blue-chip advertisers monetizing content for publications such as The New York Times, The Guardian and Le Monde, the company commands industry leading advertising rates today. Since its acquisition of Taptu, the award-winning social news-reading app, Mediafed’s mobile presence has quickly shot from 54 million in September to over 76 million to date.
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