We have been seeking cooperative industrial relations in software business among governments, related agencies and corporate entities.
As for intergovernmental cooperation, iPark Boston is promoting exchanges of ideas and policies with both the General Services Administration of the United States and ITD of the State of Massachusetts. With its capital in Boston, Massachusetts has actively adopted and promote the Open Source Policy, iPark Boston has undertaken activities that link businesses of U.S. counterparts with domestic industries through benchmarking and understanding of the business fields where cooperation with domestic industries are possible.
Furthermore, iPark Boston has continued its search for cooperation with local software and IT-related agencies, too. With regard to such related agencies as Mass Network Communications Council (MNCC) and Mass High Tech, iPark, as their member, has followed the steps of making continued exchanges as a bridge builder with Korean IT businesses.
The cooperative relationships among corporate entities have also been under way through such means as seminars, consultations and the signing of partnerships between corporate entities and market channels in the United States with Korean software and IT companies.
In the future, iPark Boston plans to continue building on the cooperative relationships with local agencies and companies in consideration of policy guidelines of Korea's IT industry.
Where does iPark Boston currently stand in its endeavor to search market channels in the United States and connect them with Korean businesses
iPark Boston has been engaged in the job of unearthing local market channels through IT exhibitions and conferences such as RFID World and VAR Vision. So far, iPark has been operating a database of over 150 market channels classified by industry fields. Also, iPark has been providing information on market channels needed for Korean companies to build a marketing ground in the United States.
Moreover, iPark Boston is directly involved in making contacts and arranging business consultations on behalf of Korean companies wishing to conclude partnerships with local market channels in the United States. We also provide assistance in the signing of NDAs when it becomes necessary.
In addition, iPark Boston holds one-toone consultations during the SoftExpo/DCF exhibition for effectively linking Korean businesses with market channels iPark has uncovered. Included in the list of market channels that have so far participated at such meetings were Channel Sources, Graymar, IT Security, SoftMart, and X2M. In the future, iPark Boston plans to prepare for the future market by raising the ratio of our operations related with market channels in new technology fields.
What kind of assistance does iPark offer for the localization of Korean IT companies doing business in the United States
iPark's assistance programs for the localization of Korean IT companies can be divided into largely three parts.
Firstly, iPark supports the establishment of local corporations or branches. We at iPark provide assistance in making necessary preparations for Korean companies wishing to set up corporations in the United States.
Secondly, iPark assists pre-sales operations of corporations. If any Korean company wishes to sell its products in local markets, information on the company and its products written in manuals, spec sheets and brochures must be well-arranged and delivered to customers. Moreover, it is necessary to choose proper language and contents suitable for the local customs and circumstances. We at iPark Boston provide assistance to Korean companies wishing to make inroads into the U.S. market by means of consulting in preparing manuals and brochures.
Thirdly, we provide assistance in recruiting the local workforce. When it comes to recruit manpower in the case of establishing local corporations, we provide assistance by means of utilizing employment related web sites and headhunting firms. In the case of recruiting Korean workforce, we have been working closely with Korean student unions at Harvard and MIT so that highly-skilled workforce can be hired.
Fourthly, we have been providing specialized referral services at the local level including the services of attorneys, law firms and accountants. Through such means, we have facilitated Korean firms doing business in the local market to have an easy access and a good grasp of information on reliable companies providing specialized services.
Lastly, we also provide assistance by opening our facilities to Korean companies wishing to hold meetings and find reference materials whenever necessary.
In addition, we at iPark Boston plan to strengthen our localization services in the future. For this purpose, we are currently studying measures to utilize local channels in a network in support of Korean companies localizing their businesses.
How does iPark Boston intend to promote Korean IT industry in the United States
As part of iPark's "Country Marketing," we have been actively engaged in PR campaigns promoting Korea's IT industry in the U.S. market. This includes PR efforts made through the Web site "Internetnews.com" and the IT magazine "Telephony Update" through which Korea's IT industry and government policies regarding IT839 project have been publicized.
In the future, too, we plan to continuously develop ties with the local media and make the best use of newsletters of academic institutions nearby for promoting Korea's IT industry. Furthermore, we plan to make information on Korea's IT industry more easily accessible to the local businessmen and students alike by unfolding programs introducing Korea's IT industry on a regular basis.
How does iPark Boston plan to strengthen cooperative ties with agencies from different parts of the world
As a member of Mass Network Communication Council, the members of which are leading telecom companies in the state of Massachusetts, we have been beefing up cooperative ties with those agencies that have set sails in the U.S. market, actively taking part in IT-related events such as Annual Investors Conference and Network 2010.
Moreover, we are currently pushing ahead the building of a linkage system through which Korean industries in the fields of new technologies, such as USN and robotics, can establish cooperative ties with not only business consortiums but also research centers at leading universities such as MIT and BU.
In order to further expand cooperative ties with related agencies from various countries, iPark Boston plans to build new ties with specialized agencies such as Mass Technology Leadership Council and enhance partnerships between Korean firms and such agencies by inviting experts from universities, research centers and local companies for holding seminars jointly with Korean companies.
Which fields of operation is iPark Boston focusing on for the second half of 2006
iPark Boston is currently concentrating on the following three major projects. The first is the building of a partnership in the IT sector in the federal supply services in the United States. By linking business channels in the United States with Korean companies, we hope to provide the U.S. government side the opportunities to find competitive solutions with respect to quality and technology and Korean IT companies the opportunities to take part in supply services of the U.S. government.
Even though Korean companies possess high-quality IT products, it is true that information on government operations in the United States gathered by Korean firms and the understanding thereof is still insufficient.
With this mind, iPark Boston held the "Seminar on U.S. Government Operations in the IT Field" in December 2005 and "Consultation with U.S. Government Business Channels" on June 15-16 this year. Presently, we are setting up a plan to assist Korean companies promote their products and build partnerships with business channels in the United States in the latter half of this year.
Secondly, we are concentrating on building cooperative ties in the fields of new technologies. Since Boston corresponds to a source of new technologies in the United States, the city stands as a guiding light through which Korean IT companies can make assessments as to the direction they should follow in the future.
Also, we are currently preparing measures to link Korea's IT industry with such latest technologies as USN and robotics. The aim of such an effort after all is to bring about active exchanges and cooperative relationships between Korea's ITrelated agencies and associations with local research centers and consortiums. Such efforts in the long run will assist Korea's IT industry join hands with the United States and play a partnership role in setting the industry standards and developing markets in new industry fields.
Thirdly, we are concentrating on utilizing some of the finest Korean students in the Boston region. Many Korean students, currently enrolled in first-rate universities such as MIT, Harvard, BU and BC, are engaged in research activities in IT-related fields armed with creative minds. We plan to link them with Korean companies and provide assistance to those who have interest in creating new businesses so that their ventures can be firmly placed as first-rate companies in local markets.
How does iPark Boston plan to assist Korean firms sell their products in the local market
At iPark Boston, we are providing information on market channels together with manuals and consulting services to those Korean companies that have already made advancements or have interest in making inroads into the U.S. market. Also, we provide assistance to Korean firms in their business consultations with local firms while engaging in 'e-mail marketing' for the promotion of Korean products.
In an aim to provide assistance to Korean companies set up marketing strategies, we have been handing out the 'In-depth Market Report" carrying marketing know-how and local technologies since 2005.
In order to further strengthen marketing activities of Korean companies in the future, we also plan to hold product fairs, along with 'Focused Seminars' among potential partners, customers and Korean companies displaying top-notch Korean products that can arouse the interests of U.S. businessmen. Through such means, we will strive to formulate a market environment where the interests of local customers coincide with the competitive strengths of Korean products.
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