SEOUL, KOREA - Samsung Electronics fired an aimed shot at Apple at its Galaxy S4 advertising. On May 4, the company unveiled its Galaxy S4 advertising for the U.S. market through YouTube.
Samsung's Galaxy S4 advertising started with a scene where a group of high school graduates have a commencement party at a swimming pool together with their parents.
The students who use a Galaxy S4 enjoy a variety of its innovative features, including motion recognition, remote control, and camera functions. In contrast, those who use iPhone and their parents are having a curious and impressive look at the students who enjoy Galaxy S4.
Samsung Electronics' advertising has an implicit message that the popularity of iPhone series is not as hot as it was before and the Galaxy S4 is emerging as a new hot item for the young generation.
