Kia Motors plans to sell 740,000 cars in China next year in 2014 after the record 480,566 cars sold last year. To that end, it will establish a young and dynamic brand identity with new car lineups centering on the K series models.

 

Most new dealerships will be located in cities with high economic growth rates, while sprucing up existing stores to attract more customers there. Separately, the company has already begun training workers to be assigned in the newly opened No. 3 plant in its Nos. 1 and 2 plants in China and other assembly plants in Korea to minimize quality problems that may arise in the initial stage of the operations.