BEIJING, CHINA - In 'Soft China 2013' (China International Software Fair 2013), the largest software and ICT fair in China, some 20 local software makers grabbed great attention. It is notable that Korea for the first time set up a Korean booth acting as a foreign regional one in the fair, in which once provided 5 major global companies including Microsoft (MS) and IBM exclusively with exhibition booths and prevented overseas small and medium-sized companies.
Korea IT Times interviewed with Kim Byung-kwon regarding the software exchange between Korea and China.
What made Korea's software companies participate in 2013 Soft China
Participating in 2013 Soft China and setting up a Korean booth are part of promoting the software industry with which the Korean government proceed. In line with the government's policy, Korea Trade-Investment Promotion Agency (KOTRA) was considering various supports for local software makers' expanding into China. Additionally, while the Soft China that was previously held allowed only 5 major global companies such as MS and IBM, as well as Chinese companies to invite, 2013 Soft China prompted Korea for the first time to set up a Korean booth working as a foreign regional one. This is an indication that the invitation of Korean booth in the fair displays the Chinese government's willingness, which serves as an international fair.
What can Korea's software makers get from 2013 Soft China
Korea's software makers have been of great interest in the Chinese market for many years, but due to cultural backgrounds, they had difficulties in making into roads in the market. Establishing a Korean booth in the fair and participating in 2013 Soft China are expected to work as an opportunity for local software makers to establish cooperative relations with Chinese counterparts as they are planning to have various meetings with people from Chinese software makers and IT-related government officials.
Participating in the fair enabled Korea to establish an industrial relationship with China in the software. What's the next cooperative business
KOTRA wants to serve as a bridge in the software industry between Koran and China by taking advantage of the fair. Buoyed by the government's willingness to boost the software industry, KOTRA plans to develop and support various exchange conference between both countries.
The government announced on May 28 a total of 140 administrative tasks. The notable policy is economic recovery one that represents as a "creative economy". Not only government departments but also firms including Samsung plan to keep up with global ICT industry trends with the transformation of software into hardware. Backed by full support from the government, Korea's software makers are expected to actively expand into the Chinese market.
