LAS VEGAS, USA - Informatica Corporation (Nasdaq:INFA), the world's number one independent provider of data integration software today introduced Informatica PowerCenter Express, a new downloadable offering that economically addresses the entry-level data integration needs of enterprise departments and small to mid-sized companies. Powered by the Informatica Vibe virtual data machine, PowerCenter Express extends the proven Informatica PowerCenter portfolio to provide customers with a clear growth path from entry-level to enterprise-class data integration capabilities -- an ability previously unseen in the market.
PowerCenter Express builds on Informatica's industry leading data integration technology and delivers a solution specifically designed to meet the needs of departmental projects and mid-market companies. IT departments are now able to support these previously stranded departmental projects while maintaining corporate standards throughout the organization. The Map Once. Deploy Anywhere. technology in Vibe provides investment protection for all data integration needs ranging from entry level to enterprise level. PowerCenter Express Personal Edition is free for individual users and the Professional Edition will be offered as a yearly subscription, supporting up to five users per server.
"Neuralytix is excited about what Informatica is doing. Business innovation comes from individuals or small teams who want to challenge the status quo in search of generating competitive advantage creatively," said Ben Woo, founder and managing director at Neuralytix. "PowerCenter Express allows small businesses or individuals within larger enterprises to easily get started with a fit-for-purpose, high quality data integration solution knowing they can later scale to an enterprise class platform if needed."
With PowerCenter Express:
-- Departmental groups and mid-sized companies can quickly and
cost-effectively incorporate proven data integration capabilities into
daily business practices to unleash the potential of their data.
-- Corporate IT teamscan better serve "stranded" enterprise departments
while retaining corporate-wide control, and migrate PowerCenter Express
development work to PowerCenter Enterprise editions, including the Big
Data edition - as and when necessary -- with no recoding.
"PowerCenter Express is bringing world class data integration to departments and mid-sized businesses because it is now extremely easy to download and get started with a proven, high quality, yet easy to use data integration product," said Todd Goldman, vice president and general manager, Data Integration and Data Quality at Informatica. "With the launch of PowerCenter Express, Informatica PowerCenter is the only portfolio providing clear investment protection across data
integration needs, from small departmental tasks through enterprise and big data processing on Hadoop."
A New Paradigm for Departmental and Mid-Market Data Integration
PowerCenter Express addresses a strategic market segment currently underserved by hand-coding and harder to use, low quality and poor performing open-source data integration offerings. Tailored to the specific needs of departmental projects and mid-market businesses, PowerCenter Express:
-- Installs in 5 minutes -- Downloadable from Informatica Marketplace,
PowerCenter Express can be installed in less than five minutes without
the help of IT specialists.
-- Powers rapid time-to-value -- Graphical codeless development (no need to
learn Java, et.al.), an intuitive interface, and pre-packaged cheat
sheets and videos that guide users step by step through data integration
tasks drives rapid time-to-value.
-- Provides an order-of-magnitude performance advantage -- In internal
benchmark tests, using the TPC-H benchmark data set, against a leading
open source solution, PowerCenter Express exhibited overwhelmingly
superior performance for many data integration tasks, including 12x
faster memory aggregation and 3.1x faster joins.
-- Delivers broad connectivity -- PowerCenter Express includes prepackaged
data integration connectors for the most common data sources such as
relational databases (Oracle, DB2, SQL, Sybase, ODBC, JDBC), XML, flat
files, web services, social media (including Facebook, Twitter,
LinkedIn, Kapow and DataSift) and semi-structured files (PDF, Word,
Excel, Power Point).
-- Keeps costs low -- Simplified administration, configuration-free setup,
codeless development, and one-touch Informatica Marketplace integration
keeps total cost of ownership low.
