SEOUL, KOREA - Reward apps turned out to have a high advertising effect particularly for those who use apps to save money. Reward apps allow users to earn points or coins by watching advertising messages through smartphones or by installing specific apps.
On June 4, a digital marketing solution company DMC Media released a report on the reward app usage pattern of smartphone users and the advertising and marketing effect of reward apps.
The report said that about 71 percent of those who have watched ads through the apps showed favorable response to the brands, products and services that were advertised. More surprisingly, about 58 percent of them showed purchase intent.
The report also noted that 76.9 percent of smartphone users make use of the reward apps. 37.7 percent of smartphone users have the experience of using the reward apps over the past one year.
