SEOUL, KOREA - Faced with a downturn in the domestic market, the baby clothing and baby goods industry is finding an outlet overseas. According to industry sources on June 12, Zero-to-Seven, a baby brand, recorded a sales revenue of 22.1 billion won last year in China alone. This is a 49-percent growth from 2008 when the company began entering the Chinese market.
Happyland F&C, a company owning baby brands such as Premier Jour and Paco Rabanne Baby, is lately focusing its marketing effort on such markets as China, the United States, and Kazakhstan, after moving into the Russian market in the mid-1990s. Its 2012 exports increased more than 30 percent from a year ago although the overall sales revenue fell 3 percent. The company expects this year's exports to rise more than 10 percent from 2012. The company plans to open more than 50 store locations in China by next year.
Another homegrown baby brand Agabang & Co. could raise its overseas sales 12 percent to 35.7 billion won last year from 31.9 billion won in 2011 through a localization strategy in the United States and China.
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