SEOUL, KOREA- Dongbu Hitek announced on July 30 that it started supplying UHD TV chips to LG Display. The UHD TV chip is designed to adjust the degree of color and image quality on UHD TVs. The chip plays a key role in reproducing TV images. UHD TV realizes an 8.2-million-pixel image quality that is four times clearer than those offered by existing full HD TVs.