The GSM Association (GSMA) launched the Asia Mobile Awards 2007 on July 5th, a new awards programme for companies across the mobile value chain that serve users in Asia with compelling mobile content, products and services. Categories include Mobile Entertainment, Mobile Advertising, Social Networking, and also Mobile Broadband Devices.

The awards are now open for entry and will close on Friday the 28th of September 2007. Presentation of the awards will form the climax of a special gala dinner at the Macau Tower Entertainment & Convention Centre on Tuesday 13th November 2007, as part of the GSMA's Mobile Asia Congress which will be held on the 12th -15th of November. Full details, including rules, eligibility, criteria and entry forms are available along with table booking details at.

Judged by an independent panel comprising journalists, analysts and academics from across Asia the awards are open to players from across the industry that provide mobile products and services that are commercially available in at least one Asian market.