SEOUL, KOREA - The Korea Tourism Organization (KTO) has published a new, four-language brochure for BENIKEA (Best Night in Korea), a South Korea-based brand of business chain hotels, in order to mount a 2013 global promotional campaign for the home-grown tourist chain hotel brand.
BENIKEA 2013 brochure is offered in Korean, English, Japanese and Chinese. This brochure introduces the characteristics of the BENIKEA chain hotels nationwide, and features images of the hotel buildings, guestrooms, facilities and maps in a consolidated manner.
BENIKEA is being operated by the KTO under the auspices of the Ministry of Culture, Sports and Tourism (MCST) and as of August 2013, BENIKEA has 63 chain hotels nationwide. With intervention of KTO, BENIKEA developed a reputation for being the leading home-grown hotel chain brand that is rigorously inspected and strictly managed to ensure the provision of reasonable prices, optimum facilities and excellent services to foreign tourists.
Furthermore, BENIKEA looks to play an important role in bolstering Korea’s tourism competiveness by providing reasonably-priced accommodation choices for foreign tourists.
Popularity of ‘Hallyu’ contents such as ‘Gangnam Style,’ has also captured the attention of foreign tourists. Undoubtedly as the number of foreign tourists visiting Korea is increasing annually partly due to Hallyu, accommodations to meet the demand are also on the rise.
BENIKEA’s slogan, “BENIKEA will make your stay in Korea, much more comfortable and enjoyable. Hotel Hallyu, BENIKEA!” hopes to target the foreign visitors coming Korea for Hallyu. It might not be a bad idea to check out BENIKEA’s website on your next visit to Korea for a good deal on hospitality.
Hard copies of the 2013 BENIKEA brochure are available free of charge upon request. Any inquiries regarding the brochure, you can contact the phone number below for the BENIKEA Business Team of KTO in South Korea or 29 KTO overseas branches outside of South Korea.
☎ Inquiries: +82-2-1330
