Emotional, Technological Revolution
Emotional, Technological Revolution
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  • 승인 2007.06.11 15:37
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Motorola, unveiled the RAZR2 this May in Korea. The RAZR2 is a whole package of sensibility revolution with its diverse experience based on the innovative technology Tandem Display, and innovating designs such as clean, rigid profiles with no parting lines and vacuum metal finishes. Expected to launch in June, Korea will be the world's first market to receive the RAZR2.

"With the modern style and powerful performance of RAZR2, Motorola is once again redefining the cell phone," said Ed Zander, Motorola's chairman and chief executive officer.

"Combining groundbreaking new features and cutting-edge design, the RAZR2 is capable of giving consumers the ultimate mobile experience that changes all five senses."

Design Revolution: Slimmer yet stunning

The RAZR2 is just 11.9mm thick, the thinnest within the optimum range of not hindering usability. "Motorola focuses on finding the ideal design that delivers the best experience to consumers," said Hwang Sunggul, Director of Motorola CXD in Seoul. "RAZR2 also follows after sharper and more advanced design, but did not insist on driving to extreme thinness that could impair the convenience of users."

Also, RAZR2 increases a sleek look by eliminating parting lines. Along with stronger durability, RAZR2 literally looks like one solid piece of sculpture near perfection. In addition, RAZR2's front is finished through Vacuum Metallization, a coating process done several times in a vacuum, which provides a glossy face and profound dark pearl grey color.

Performance Revolution: Smarter yet simpler

The most significant functional innovation that RAZR2 has achieved is its Tandem Display. The display which was usually located inside is pulled out externally so that two main displays are embodied in both sides of the flip. When shut, existing phones turn into an accessory or a clock, but RAZR2 plays the role of perfect device by carrying out more than 10 functions through the Tandem Display even when it is shut.

Besides, the external display incorporates Motorola's breakthrough haptics technology which provides users with vibrating feedback in response to their finger taps, reducing the malfunction of touch sensors and providing physical feedback.

Moreover, RAZR2 is loaded with ultimate multimedia features such as stereo Bluetooth wireless technology, VOD, MOD, MP3, SKT PMP, and high-speed USB 2.0 which only takes 2 to 3 seconds to transfer a song. It also has many useful cutting-edge features like phone navigation, a service which provides directions with built-in highprecision local maps, enabling users to get help without the need of any additional kit. RAZR2 smartly packed all these extraordinary functions in a simple, stylish manner.

Stronger yet sleeker

For more strength and durability, RAZR2 used stainless steel for internal frame. The huge exterior lens is made with chemically hardened glass to be more scratch resistant.

Also, Motorola tested the cast aluminum hinge in more than 100,000 lab tests to help ensure that every time a customer flips open the device, it will work perfectly.

"Korea is the first to be introduced to RAZR2, Motorola's ambitious launch product for year 2007, in June," Gill Hyun-chang, President of Motorola Korea, stated.

"Through the overall innovation of design and technology, the revolution of the five senses provided by RAZR2 will satisfy what consumers have come to expect and was never fulfilled by any existing products."


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