Through K-Friend, a project organized by the Seoul metropolitan city government’s Seoul Business Agency (SBA) to promote Korea’s online fast fashion companies to make global entries, Dodry became to open a showroom-type shop in Shanghai.

K-Friend is a project designed to help Korea’s top online fast fashion brands to do business in earnest in China through its exhibition center in Shanghai.
Under the slogan of “Global Dodry,” Dodry opened English, Japanese and Chinese-language malls simultaneously in 2011. With the opening of its shop in Shanghai, Dodry is preparing to make a full-fledged foray into the Chinese market.
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