KIDP officials said: "This 2007 International Car Design Seminar is to boost awareness of the Korea motor design circle, to improve competitiveness, and to construct a network between overseas car design business circles and Korean car design business circles."
Four speakers including Professor Dale Harrow of the Royal College of Art in Britain, Mr. Lowie Vermeersch, chief designer of Italy Pininfarina, and Mr. Pinky Lai, chief designer for Porsche Design will look out over car design past and future, according to KIDP.
First off, Mr. Lowie Vermeersch will present Pininfarina's concept, The Car as an Aesthetic Personality. "After an introduction on the global activities of Pininfarina that go from concept ideation to the production of as much as 5 cars, in essence the speech will be images, reflections, background stories and ideas, loosely based around two parts. Vermeersch said: "We will start with a view on two concept car projects that mark the two ends of the spectrum of the activities of Pininfarina."
In the second part of the speech, he will focus on contrast between a historical company like Pininfarina and the new and vastly expanding car market in Asia and China in particular.
On the other hand, Mr. Pinky Lai's presentation under the theme The Fast-Forward Button of Design Process focuses on the initial stage of design-the ideation.
This ideation process is about design by not only freehand sketching but also simultaneously by using modeling and VR software. The designers create quick and dirty VR sketch-models- the next best thing to real physical models-and just for a fraction of the time and money of what the conventional process would normally cost, according to him.
Professor Dale Harrow and Professor Lee Keun of Hongik University will also come to speak about world car design history and the future and new car design trends in a digital era respectively.
