SINGAPORE - InMobi, the world's largest independent mobile advertising network, today announced a strategic partnership with CocoaChina, owner of the Fishing Joy app franchise, to enable app monetization and revenue maximization across its entire user base. The partnership also extends to CocoaChina's parent brand, Chukong Technologies, the top Chinese mobile gaming publisher with the largest iOS developer community.
With nearly 415 million(1) smartphone users in China and mobile ad market growing at 150% year-on-year(2), China is an exciting mobile Internet market. Similarly, the InMobi network in China, has witnessed an 84% increase in the number of ad impressions across mobile devices and tablets from September 2012 to September 2013. For the same period, in-app advertising also grew by 86%.
InMobi is a leading mobile advertising network in China, with rapid growth in the last 12 months. InMobi currently delivers 350 million peak impressions and 1.5 million clicks, in the region, daily. This partnership will grow the InMobi network by 25 per cent by leveraging CocoaChina's user base and the extended developer community working on its Cocos2D platform.
"InMobi is a global leader in mobile monetization with superior technology and partner management teams. This partnership will help us to better monetize our user base of over 100 million game consumers through features such as a rich library of ad formats, analytics, and access to top advertisers worldwide," said Li Jian, Director of Inventory, CocoaChina. "We also aim to attract more developers to our platform as a result of this partnership, who will also look to InMobi and its new ad formats that increase click through rates by up to 50 per cent."
This partnership brings China's leading game franchise, Fishing Joy, into InMobi's ad network, and positions InMobi as the partner of choice for brand and developer advertisers in the region.
"CocoaChina is the leading developer platform for mobile gaming in China and we are excited to partner with them. The partnership will enable CocoaChina and its developers to benefit from InMobi's market access, technology and monetization capabilities, including our newest ad formats that increase click-through rates by up to 50% and app install conversion rates by up to 600%," said Jayesh Easwaramony, Vice President, Business Development, JAPAC, InMobi. "The partnership will aid developers as they approach the Chinese market while aiding CocoaChina to increase its global footprint in the West."
The partnership follows InMobi participation as a top sponsor at CocoaChina's annual developer forum last month in Beijing. The event drew over 1,000 developers who were looking for new ways to monetize their apps and access global markets.
