Perfect Compatibility with PC Applications
Perfect Compatibility with PC Applications
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  • 승인 2007.03.16 10:04
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Masterimage Corp (www.masterimage. co.kr), the next paradigm of display, takes part in this forthcoming Hanover CeBIT exhibition to showcase its stereoscopic 3D LCD monitor, stereoscopic ISP for camera module and stereoscopic 3D Digital Theater System.

UMPC, which connects PC function with mobile networks such as mobile multimedia tool functions, WiBro and HSDPA, is forecast to grow as the main force of post PC market, according to CEO and President Lee Young-hoon, Masterimage.

In a nutshell, Lee introduced: "UMPC is a mobile multimedia terminal which combined edges of PMP and notebook." As it is common knowledge, PMP's advantage is portability and mobile multimedia function. Notebook's advantage also is compatibility with PCs and convenient web publishing plus utilizing the PC environment.

With regard to UMPC's traits, Lee named excellent compatibility with PC environment, excellent Internet utilization degree, and portability as well as mobility. As regarding Masterimage's strength for carrying out UMPC terminal project, the CEO said: "Masterimage possesses the highest stereoscopic display as well as content manufacturing solution in the world plus possessing UMPC itself development and massproduction ability in addition to ample experiences about mobile terminal product planning and marketing."

Conversely, Lee points out as the company's vulnerable point that its fund power lacks, additional R&D manpower is necessary for commercialization, and the brand awareness in the field is weak.

However, the growth of the UMPC market, the commencement of DMB broadcasting, WiBro and HSDPA service commencement, UMPC's differential competition superiority necessity, and investment environment improvement trend can act as an opportunity for Masterimage, he noted.

On the contrary, UMPC's fast Life Cycle, UMPC market's deepening competition, and diverse content security necessity are threats for the company as well.

As a total solution provider of mass production level which succeeded in mass production by developing stereoscopic display of the highest quality in the world, Lee explains UMPC differentiation strategy as follows: "Broadcasting, communication module support, multimedia function strengthening, miniaturization and slim design, and three-dimensional portal connection."

Keeping an eye on the fact that movie and auto industry have developed in the continents of America and Europe, Lee said that Masterimage will unfold stereoscopic, moving-image, and Navigation-oriented marketing plus supplying stereoscopic UMPC to large-sized circulation company such as Best Buy, CompUSA, Circuit City and cellular electric home appliances manufacturers like HP-Compag and Gateway.

To sum up, Masterimage's stereoscopic 3D Ultra Mobile PC is the first mobile 3D multimedia terminal in the world. As mounting Windows XP platform, Lee epitomizes that it shows perfect compatibility with PC applications, recommending to enjoy 3D multimedia contents at any time and any place.

Masterimage was designated as a major research company for the project of 'Stereoscopic 3D UMPC development' budgetd by Korean government.


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