SEOUL, KOREA - Kumkang, a leading shoe brand in Korea, said on March 19 that the sales of its ultralight shoes whose weight is about a half of that of regular shoes, have increased sharply.The weight of the ultralight shoes is estimated at between 150 and 250 grams.

 

The ultralight casual shoes “Landrover Nature,” which was released in January 2014, were sold 5,200 pairs over the past three months.Considering that the company set this year’s sales target at 10,000 pairs, it has already achieved 50 percent of its annual target.

When it comes to the comfort shoes brand “Biosof,”the 170-gram ultralight model grabbed 38 percent in total sales of comfort shoes in just one month after launch.AKumkangofficial said that the hike in sales of ultralight shoes is attributable to the increase in the number of male consumers who prefer lightweight models along with the popularization of the business casual fashion.

In addition, as ultralight comfort shoes come in various styles, they attract more attention from the middle-aged female consumers as well.