With a floor space of about 3,107 square meters, the studio, located on Dosan Boulevard in Seoul’s Gangnam, is a six-story building with one basement floor.
The Hyundai Motor Studio is established as a customer communication space, including the space to display auto-related artworks that reflect Hyundai’s brand direction, an auto library, and a customer hospitality service center.
A company official said, “To realize our brand direction ‘modern premium,’ as well as to bring more pleasure to visitors, every single detail of the studio is given the utmost attention.”
In particular, on the first floor of the studio is displayed sculptures created by the global media artist group United Visual Artists. On the second floor, there is an auto library that contains as many as 2,500 auto-related books, including the 553 books that are related to Hyundai Motor.
