"Band" Challenges Kakao in Mobile Games
"Band" Challenges Kakao in Mobile Games
  • By Cho Won-chan (wonchan@koreaittimes.com)
  • 승인 2014.05.13 18:47
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SEOUL, KOREA - "Band," the closed-type social networking service run by Camp Mobile, a Naver Corp. subsidiary, has been reborn as a game platform. It is likely to compete head-to-head with KakaoTalk's mobile game platform.

 

On May 12, Camp Mobile introduced ten new game titles on Band, including "Andromeda Games" and "Owlogue" developed mostly by small game developers. If the user installs the games on to their smartphone after download, a login button will appear. After the game is executed, the user can look up friends within the Band network.
 
Just like Kakao games, users on Band games can also invite their friends, with the level of compensation proportional to the number of invitations. What's different from the Kakao games is that Band games allow users to create different communities for each game.
 
Games to be available on Band will go through a screening process until the end of May, after which all games would be made available without such pre-screening process. This is quite different from the strategy adopted by Kakao that has limited the number of games available on its platform through a strict screening policy. In contrast, Band will let the users judge the quality of games on its platform.
 
Band is quite different in its practice of charging only 20 percent in its platform commission, instead of the conventional 30-percent registration charge. For example, if a user downloads a game app on Naver's App Store, the developer can earn up to 64 percent in commissions, much higher than that for Kakao at 49 percent.

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