SEOUL, KOREA - A string of U.S. and European brands acquired by E-Land achieved improved performance.E-Land Group announced on May 19 that the U.S.sports brand K-Swiss achieved strong first quarter sales which are equivalent to 40 percent of last year’s total sales, returning to a positive operating profit this year.
After being acquired by E-Land Group, K-Swiss started full-scale operation from May 2013 and succeeded in bouncing back to the black in such a short period of less than one year.
Right after its acquisition of K-Swiss, E-Land carried out top-to-bottom restructuring to strengthen the competiveness of K-Swiss.
Another M&A brand which achieved the most outstanding improvement in performance is the Italian Masstige brand Coccinelle.Coccinelle is now selling at about 1,200 stores worldwide centering in Europe and is expanding its retail network in emerging markets, including Russia and China.
E-Land Group aims to achieve sales of 12.2 trillion won and operating profit of 1 trillion won this year. More than 30 percent of its sales are expected to come from overseas markets.
