SEOUL, KOREA - SPC Group announced on May 22 that it has simultaneously opened Paris Baguette stores in Boston and Milpitas, California, each in the east and west coast of the United States.
The Paris Baguette Boston Mass Ave. store, with a floor space of 246.3 square meters, is a café-type bakery located between the MIT and Harvard University. It is located in the neighborhood of the Central Square subway station which has large foot traffic.
With the launch of the Boston Mass Ave. store, SPC has a total of four locationsnearAmerica’s college campuses, including Stanford, De Anza College (Cupertino) and UC Berkley.
The Paris Baguette Milpitas store is a large bakery with a floor space of 315.9 square meters.It is located at the intersection between the South Bay Freeway and the Nimitz Freeway. This area is popular particularly for Asian high income earners.
An SPC official said, “We hope these stores to succeed as role models for other franchise stores in the U.S.”
