SEOUL, KOREA - The technology competition between the world’s No. 1 and No. 2 electronic players—Samsung Electronics and LG Electronics—isshowing signs of spreading into the flexible TV area.

After several years of competing fiercely to get the upper hand in the areas of three-dimensional OLED panel mass-production technologies, the two companies competed for leadership in “curved” technologies early this year, centering on flexible TVs.
The most outstanding trend of this year’s TV market is the rising popularity of UHD TVs. The global UHD TV market, which formed last year, is expected to reach 15 million to 16 million this year, a ten-fold growth compared to a year ago.
To establish a differentiated position in the UHD TV market, the two Korean companies showed off with the curved technologies. Backed by this technology, Samsung, which joined the UHD market later than its Japanese rivals, including Sony, grabbed a market share of 21.6 percent in the first quarter of this year, dwarfing those of the Japanese companies.