LONDON, UK - Ooyala, a leading innovator in multi-screen video streaming and analytics, today announced it is providing a comprehensive video solution for the website of Ziggo, the largest cable operator in the Netherlands, in partnership with Basefarm. Ziggo now uses a combination of Ooyala and Basefarm's technology solutions and services to power online content on its refreshed consumer website www.ziggo.nl.
To help meet increasing demand for integrated web and video content management solutions, Ooyala formed a strategic partnership with Basefarm, a leading European managed services provider for mission critical business applications. Basefarm's hosting and managed services capabilities complement Ooyala's video solutions, providing a comprehensive end-to-end solution for leading European broadcasters and operators like Ziggo. Ooyala and Basefarm will build on their momentum with Ziggo to provide solutions to other pay-TV providers and broadcasters, especially throughout Benelux and the Nordic countries.
By combining Ooyala's multi-screen video distribution and analytics technology with Basefarm's proven reliability and scalability, a provider can now deliver a reliable and elegant service, while understanding exactly how users are interacting with their video content. It can use these new insights to continuously improve their consumer web experience, and to increase new customer sign-ups and revenue per user.
Neil Berry, vice president, EMEA for Ooyala, said: "Working with our partner Basefarm we have been able to deliver a reliable video solution to users of ziggo.nl, one that combines compelling new web experience with new forms of measurement. Ooyala's aim is to help our customers understand the nuances of how the audience is watching, on any kind of device, so that they can turn those insights into improvements to their bottom line. Having these insights is no longer optional; it's becoming a business mandate for operators everywhere."
Marcel Ravenshorst, country manager, the Netherlands for Basefarm, added: "Ooyala's in-depth analytics and streaming technology coupled with our robust infrastructure enable Ziggo to deliver new, premium multi-screen services. We hope this will be the first of many such relationships with Europe's leading broadcasters."
