SEOUL, KOREA - The sunken ferry shock engulfed the World Cup effect. The advertising market, which was expected to enjoy a special demand during the Brazil World Cup season, failed to overcome the domestic market slump and is expected to register a negative year-to-year growth in the second quarter.
The Korea Broadcast Advertising Corporation (KOBACO) issued a forecast that the nation’s advertising spending would stand at 2.37 trillion won in the second quarter of this year, down 4.2 percent from a year ago.
This forecast is based on KOBACO’s calculation of the ad spending made through the nation’s 60 major advertising agencies.
The KOBACO stressed that all of the nation’s six major media, including TV, newspaper, the Internet, and the like, are likely to suffer a negative year-on-year growth in ad spending in the second quarter of this year.
