SEOUL, KOREA - Hyundai Motor’s brand experience zone “Hyundai Motor Studio” in Gangnam is bustling with visitors, with some of them having coffee or reading books at the library on the second floor.
The Hyundai Motor Studio, which opened in May, is not a simple showroom but a brand experience zone where visitors can enjoy car-related culture, art, and life.
Displayed on the first floor is a variety of artworks inspired by vehicles, with a library and a coffee shop being installed on the second floor. On the 3rd-5th floors, Hyundai Motor’s major models, including Grandeur and Genesis, are displayed. Even on the showroom floors, there are various amenities to enjoy and watch, including an amusement space for kids.
AStudio official said, “Many office workers visit us after the lunch time. The number of visitors is estimated at about 200 on ordinary weekdays and about 500-600 on weekends.”
