
Developed under the concept of “customizable smartphone,” the AKA smartphone allows users to change the color of the front cover based upon their preference, first among smartphones.
AKA smartphone will come in four types, with each type representing different persona. The shape of the eyes at the top of the front screen changes depending on functions (music listening, alarm, etc.).With four different personas, the AKA smartphone will come in four different colors.
An LG official said, “Instead of focusing on product features and performance, we focused on customer personality and character when we develop the AKA smartphone. We strived to give the feeling of integrity between smartphone and user.”
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