SEOUL, KOREA - LG Electronics is setto release brand-new 4-persona smartphone series AKA through three majortelecom companies in Korea on November 12. The AKA series come in fourdifferent persona types—Eggy (Yellow), Wooky (White), Soul (Navy), and YoYo(Pink). AKA phones have a different personality for each color.
Unlike existingsmartphones, consumers can select one of the four different personas. With thedifferent shape of digital eyes, each model also has different color, userexperience, and sound effect.
To realize the digitaleyes of AKA smartphones, LG Electronics introduced the world’s first front-slidecover Mask.The Mask is attachable in a slide format on the front display and onthe rear battery cover.
The shape of thedigital eyes changes in various situations, having emotional dialogue withusers.LG Electronics offers Art Toy, a figure of the four persona characters,for free to those who purchase AKA smartphones.
Article provided by The Korea Economic Daily
