SEOUL, KOREA - Naver, the largest online portal in Korea, unveiled a new advertising service “Traffic Choice” at the Naver Business Conference 2014, held at the Grand Intercontinental Seoulon November 20.
During the conference, Naver introduced its future service plans, a new mobile business platform, a mobile device-optimized user interface, as well as Traffic Choice.
Traffic Choice is a new advertising platform with Naver system automatically exposing custom-tailored ads to Naver users if advertisers input simple information and the volume of traffic they want. Naver expects Traffic Choice to enhance the advertising effect.
Naver also introduced a new mobile platform to make it easier for offline businesses to introduce and sell their products and services. It also intends to launch a new payment service in early 2015 by strengthening the convenience and security of its Naver Checkout.
Article provided by The Korea Economic Daily
