LG Household & Health Care (LG Care: www.lgcare.com) has been seeking to strengthen its marketing for ‘Sooryehan’, its herbal medicine cosmetic masstige, targeting Chinese consumers in their 20s and 30s.
Following the big hit of its high-end herbal medicine cosmetic, Whoo by targeting Chinese VIPs, LG Care has plans to launch ‘Sooryehan’ which has been winning the top spot for eight consecutive years in domestic sales of herbal medicine cosmetics, to strengthen its position in the Chinese cosmetic market.
Jae-woong Yoo, brand manager of Sooryehan, LG Care said, “This event is a great chance that we can let Chinese young people know Sooryehan. With this momentum gained by big hit of herbal medicine cosmetics in China, we are going to aggressively target various Chinese travelers in the year on year future.”
Sooryehan was launched September, 2003 and is a hot seller worth annual revenue in 200 billion won with LG Care’s proven technology in herbal medicine cosmetics. LG Care has about 260 retail shops within department stores in big cities like Shanghai and Beijing after it advanced into the Chinese market in 2006 and has recorded increase of sales 50% up year on year. On top of that, it runs six duty free shops including Lotte duty free shops in Busan and Jeju and a Shilla duty free shop in Jeju, after being part of a Lotte duty free shop in Sogong-dong, Seoul this year.
LG Care plans to target Chinese young people who want to have differentiated herbal medicine cosmetics with its flagship, ‘Sooryehan Ginseng Essence’, anti-aging cosmetic which makes your skin healthy and elastic with the ingredients of natural ginseng grown in Mt. Jiri.
