SEOUL KOREA - LG Household & Health Care (LG Care: www.lgcare.com) has launched a new campaign under the slogan “Whoo with Korean Heritage”. The campaign will look to advertise the noble spirit and virtue of Korea’s hidden royal heritage.
As part of this campaign, LG Care will launch a new commemorative set called Whoo Gongjinhyang: Qi and Jin Cream Heritage Edition. The set comprises a special gold-colored pouch designed to resemble those once carried by members of the Korean royal family, allowing customers to be transformed into cosmetics royalty with this swish new product for the New Year. In addition to the golden pouch, the set also includes a double-sized 100ml bottle of Qi and Jin Cream cosmetics, as well as a free gift: a 40ml bottle of Gongjinhyang Foaming Cleanser.
The commemorative pouch is based on a priceless royal artifact currently on display at the National Museum of Korea. The pouch is designed with auspicious patterns on five different colors of silk of five colors, with gold embroidery details.
Whoo Gongjinhyang Qi and Jin Cream is one of Korea’s most popular nourishing creams, and has ranked as Number One amongst Korean customers for three years in a row (from 2011 to 2014) in surveys conducted by market research institution Kantar Worldpanel.
Once customers try the resonance silky smooth products to be found in these elegant pouches, once a royal secret reserved for royalty, they will be able to feel the products’ rich moisture and nutrition, which affords the skin elasticity and astonishing levels of absorption.
By Shin Ji-hye
