On February 4, Nongshim (Nongshim Co., Ltd. www.nongshim.com) reported that its revenue in China reached $180 million, 28 percent up from the previous year which accounts of 37 percent of Nongshim’s total revenue in the global market worth $490 million. Nongshim explained that its business in China recorded high and its growth rate topped Nongshim’s other overseas affiliates for the first time.
In 2014, Nongshim seeking to develop a new market in western China with Shin Ramyun, its instant noodle
Earlier this year, Nongshim started to target the Chinese market with the slogan saying ‘Go west following the Sun.’ It means Nongshim will put more emphasis on the regions in western China like Xian, Chengdu and Chongqing than the coastal areas in eastern China including Beijing and Shanghai. The new strategy has made Nongshim increased the numbers of special agents treating its products in Chinese western hinterland and its revenue more than twice.
In China, Nongshim has successfully adjusted in the Chinese online market, which centered on Alibaba(taobao, 淘宝), the largest e-commerce business in China, and it has seen its growth rate reach 125 percent within a year after it advanced into the Chinese market.
By Lee Jae-seung
