Late last year, Nongshim put a final touch in targeting the Chinese market by upgrading its Chinese business under the chief executive officer operating headquarters in China and establishing a new task force for the Chinese market.
Nongshim is going to strengthen its sales unit in the southeast areas having high potential of growth like Suzhou, Hangzhou and Nanjing this year, while expanding its network into southwest areas like Sichuan, Guizhou, Haobei and Haonan provinces.
On top of that, Nongshim has a plan to make Baeksansoo, its bottled water another Nongshim’s flagship, second to Shin Ramyun, which will be a new driving force to target the Chinese market.
By Lee Jae-seung
저작권자 © Korea IT Times 무단전재 및 재배포 금지
