As of 2013 the consumption of ramyun, instant noodles in the world amounted 105.5 billion among which Asia accounted for 87 percent and China ranked top with consumption of 46.2 billion, according to the World Instant Noodles Association (WINA),
Nongshim (Nongshim Co., Ltd. www.nongshim.com) has set a goal to target the Asian market, the hub of global ramyun markets this year. Last year, While Nongshim put an emphasis on developing new markets in Africa and expanding its exports, it will focus on the carefully chosen markets to maximize its overseas sales this year.
In particular, Nongshim is going to target key markets in Southeast Asia including Hong Kong, Taiwan, the Philippines, Vietnam, Malaysia, Thailand and Indonesia as well as China, the world’s largest consumer of ramyun. On top of this strategy, Nongshim has a plan to establish so-called ‘Asian Belt’ linked to Australia.
To put it concretely, Nongshim will advance into the mineral water market with Baeksansoo, its bottled water and push ahead with developing new markets in western regions in China.
By Shin Ji-hye
