- Completing the distinctive root therapy through which the energy of plant roots fully permeate into your skin.
- Targeting young consumers in Oliveyoung shops across the country and its directly managed online store (www.theremedy.co.kr)
LG Household & Health Care (LG Care, www.lgcare.com) opens a new era of plant-root cosmetics, part of its strategies to strengthen the competitiveness with differentiated new materials.
LG Care (President&CEO CHA SUK) launched ‘The Remedy,’ root therapeutic skincare which makes your skin relaxed and energetic with plant roots rich in nutrients and natural energy.
LG Care’s dermatology institute cooperated with the research laboratory of Mibelle, a Swiss company to use its professional cultivation technology and latest agricultural cultivation techniques made ‘The Remedy,’ which was applied by distinctive Root Therapy delivering rich nutrients and purified moisture in roots of Basil.
LG Care will target young consumers who prefer mild and natural ingredients for their skin and show them The Remedy in Oliveyoung shops across the country and its directly managed online store (www.theremedy.co.kr)
By Kim Yu-na
