A new round of head-on crash is ahead for Korea’s top-two smartphone makers—Samsung Electronics and LG Electronics—
which rank No. 2 and 3 in the global smartphone market in terms of smartphone sales behind Apple.
Samsung Electronics is set to release its brand-new strategic smartphone models Galaxy S6 and S6 Edge throughout the world on April 10.
To cope with Samsung’s cutting-edge models, LG Electronics decided to release its new strategic smartphone model G4 by the end of this month, earlier than its original schedule of next month.
It is an extraordinary scene that the two smartphone makers release brand-new models within the same month. In general, LG has released its models in about two months after Samsung did.
LG’s decision to release its new model at almost the concurrent time with its rival Samsung can be interpreted as a move that the former has strong confidence in its new G4 model. In the meantime, although the popularity of Apple’s iPhone 6 remains strong, the double launch by Samsung and LG will likely to make iPhone 6 slip in popularity to some extent.
